Like we’ve said before, we’re just a bunch of nobodies—just a crew of outdoor lovers who happen to make gear. We’re marathon runners and backpackers, parents and friends, weekend warriors and first-timers. Regular people who believe that the outdoors isn’t an exclusive club—it’s for everybody.

A while back, we sponsored an ultra marathon in a tiny town in Idaho. The day before the race, a local farmer decided to sign up—no fancy gear, no training plan, just grit. He showed up with a single plastic Gatorade bottle, basketball shorts, and a jacket tied around his waist… and finished top ten.

That’s the kind of stuff that inspires us. Sure, we love watching the Olympics, but nothing beats seeing everyday people do something hard, new, or a little wild. Because you don’t need perfect gear or a perfect body to belong out there—you just need to show up.

Because that’s what the outdoors does—it brings out the best in us. It reminds us that we’re capable of more than we think, that fresh air really can fix a bad day, and that shared trails and campfires connect us in ways screens never could. We believe the outdoors matters because it connects you to the world, to the people you love, and to yourself. That’s why we’ll keep doing everything we can to help more people get out there.