Before we carry on, we just want to tell you where this whole thing came from.

We love the outdoors. Always have. But since growing Squak (and a family!), we’ve loved seeing people—especially our kids—experience adventures for the very first time. That joy, that spark, that “whoa, I just did that” feeling? That’s what inspired Adventure First.

At its core, it’s simple:

We want to help people get outside and do something for the first time—whether that’s summiting a mountain, trying a new sport, or just finding a little adventure in everyday life.

Here’s how it works:

We want to see your first adventures. Send us photos of you doing something for the first time (big or small). If you opt in, we’d love to occasionally feature your story online to inspire others to try something new too.

And here’s the fun part—every now and then, we’ll sponsor a few people’s first adventures. No guarantees on timing (we’re still figuring out logistics!), but when we do, we’ll choose from the folks who’ve shared their adventures with us—the most dedicated, curious, and joy-filled among the bunch.

So what does Adventure First really mean?

It’s both a first—your first time doing something—and a mindset: putting adventure first. Life gets busy, but when you choose to make it an adventure, you find more joy, more connection, and a little more magic in the everyday.