Once upon a time, in a far-off land called the Pacific Northwest (okay fine, just outside Seattle), two boys named Bennet and Hamilton grew up roaming the woods behind their house.

No, this isn’t the start of a true-crime podcast or an epic adventure novel—it’s the beginning of Squak.

Those woods were part of the Issaquah Alps: a tangle of fern-lined trails, moss-covered logs, and towering evergreens that felt like their own backyard playground. The brothers spent countless days running, climbing, and racing through those forests—up the Hill of Champions, out to Debbie’s View, and anywhere their muddy sneakers would take them.

What they didn’t know then was that those same mountains would shape their love for the outdoors—and one day, inspire a company built around it.

So when it came time to name the brand, it only made sense to go back home—to Squak Mountain, one of those three beloved peaks.

Squak isn’t just a place. It’s where our story started. It’s a reminder that adventure doesn’t have to be far away—it can start right outside your door.